You Can’t Skate In Those!
Direction, Writing & Design
Client: Nike & Off-White™ [Virgil Abloh]
Year: 2021

With Nike's "Dear Summer" release with Off-White™ quickly approaching, we wrote and directed a witty skate-focused promo starring Kevin Bradley alongside Paul Rodriguez, Quel Haddox, Briana King, and Dashawn Jordan to help promote the shoe that you're "not supposed" to skate in.


Written and Directed by Swish:
Julian Klincewicz
John Itiola
Edwin Negado

A Nike Architecture film overseen by Chloe Wayne and Mahfuz Sultan
Creative Agency: Be Good Studio
Director of Photography: Brandon Kuzma
Design: Edwin Negado

Production: Hiroki Hirota [Clip Pictures]
Lina Kutsovskaya [Be Good Studio]
Hanna Farzin [Be Good Studio]

Stylist: Eric Mcneal
Styling / H&M: Rachel Cocca, Erika Abe, Michiko Suzuki

Kevin Bradley
Paul Rodriguez
Dashawn Jordan
Briana King
Myquel Haddox
Caleb Barnett
Franklin Session
John Itiola
Spanish Mike
Bob Dominguez
Wayne Dietsch

Color: Katherine Fox
Music: Sons of Kemet

Jackson Sjogren
Irie Jean

1st Ad: Kennedy Taylor
Production Supervisor: Hisa “Jackie” Hirai
Production Coordinator: Robert Atkinson
1st AC: Geof Sykes
Digital Imaging Technician: Kohl Baas
Sound: Dylan Hirsch
Sound Mixer: Paul Dillon
Grip: Ely Phillips

Production Assistants:
Jackson Brown
Lance Lynn
Maury Alvarado
Hunter Snow